Every season, a few new pieces bridge both contemporary and classic looks, compatible with the whole gamut of accessories from postmodern to preppy, from high-powered executive to ethnic. Unlike many who treat fashion as a transformative fantasy, Fisher herself takes a pragmatic, pro-individual, pro-pocketbook approach. So the designers turned to the founder and the brand for inspiration. The challenge for the Eileen Fisher design team and TPG Architecture (New York) was to create a store true to the Eileen Fisher ethos, aesthetic and corporate mission statement: βto inspire simplicity, creativity and delight through connection and great design.β But renting the 3000-square-foot space on the second floor of New York's Time Warner Center presented the opportunity to evolve the existing low-key, minimalist store decor and reach out to the high-end New Yorker and tourist shopper with a space that reflected the ever-increasing flair of its collections. With the fashion apparel company enjoying double-digit sales increases every year since its founding, there has never been an urgent need to reinvent the merchandise or store design. Since its founding, the brand is still authentically appealing to a target demographic of middle-class women β especially mothers β who appreciate quality and timeless style but have little patience for shopping. The Eileen Fisher shopper has remained the Eileen Fisher shopper for 21 years.
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